Exciting news to share! PSA Essentials is going to be sold on The Home Shopping Network on February 1st!
My “On-Air Guest Welcome Packet” arrived. (I will be the one interacting with the host, demonstrating how to use the stamper, Peel & Stick designs and inks, and showcasing what you can do with PSA Peel & Stick stamps!) Our design team has been working for several weeks preparing really amazing designs for us to use. Now it’s time I get myself ready. The welcome package I received is huge… over a 100 pages to read.
There’s a 12-page Style Guide with do’s and don’ts. Do: Choose a simple all over color; avoid patterns since they “dance on camera.” Don’t: Wear shiny colors; matte colors are preferred since they are more flattering. I have to wear long sleeves, short sleeves are a no-no. If I choose to wear jeans, they must be a dark wash. Jewelry must be kept to a minimum so it doesn’t detract from the presentation. I am required to get a professional manicure (with approved colors) and I have to arrive 2 hours prior to the premiere time for hair and makeup. I will be a true diva! I can already hear myself saying, “I’ll be in hair and make-up from 2-4 and then on air at 5.”
Most intimidating is the legal guide I’ve been sent. It is 8 pages long and very specific. All claims must be substantiated prior to going on air. References to competitor products have to be pre-approved. There’s also language I cannot use – words that are banned from the HSN lexicon. I’ll be rehearsing big time for the next few days!
There’s an on-air guest coordinator for me, too. I can already tell she’s super – she’s emailed me coordinating our meetings with the Senior Producer, the TV Research Specialist, and the Buyer. On Monday January 31st (the day before the show) I have an in-studio practice from 1-5 pm. Thankful for that!
We are selling different bundles to the HSN audience. Bundles include stampers and then either PSA Frenchie, PSA Cupcake, PSA Rosettas & a few other stamp options and ink options. You’ll have to tune in to see! We have a company goal of how many we’d like to sell, and of course, I have a personal goal to double it. I’ll be sure to alert all of our readers when the time slot has been confirmed.
For anyone missing "Thursday Product Reviews" - they will be back in two weeks! Projects are back tomorrow!